Rocio Franco (Ella/She/Her) was born in Delicias, Chihuahua, Mexico. She moved with her family to the USA in her late teen years. Rocio is the oldest daughter of her family and learned fast how to navigate systems to assist her family with better opportunities. While adapting to this role, she encountered other families struggling with the same situation, and that’s when she grew her passion for helping others, allocating resources, and advocating to overcome barriers.
Rocio joined Cultivando’s leadership team in 2017 as Director of Strategic Partnerships, bringing her years of experience working for Mapleton Public Schools and managing her family’s business. In this role, she led many of Cultivando’s outreach efforts, resulting in more impactful collaborations with various organizations and city governments. In 2018, she was promoted to Associate Director in recognition of her leadership skills, passion, and dedication to the Promotora model and philosophy of “Corazón de Servicio” (heart of service).
Rocio is a current student at Metropolitan State University, majoring in Clinical Social Work. She has two beautiful daughters who she is raising with her husband, teaching them a love for nature, community values, and social justice.