Shay Jacobs (she/her/hers) is a powerful voice for healing, justice and community. She is the Founder and Executive Director of Adam’s Purpose, a grief and mental health organization born from the loss of her son, Adam. Rooted in lived experience, Shay’s leadership is driven by a deep commitment to ensure Black and BIPOC families have access to compassionate, relevant, and affirming grief care.
With a fierce dedication to equity and healing, Shay has shaped Adam’s Purpose into a trusted space offering peer-led support groups, expressive arts healing circles and mental health education. Her work centers dignity and the voices of those most impacted, ensuring that services reflect the realities and strengths of the communities they serve. Shay’s work honors her son’s legacy and empowers families to move forward with hope. Through Adam’s Purpose, she is redefining what it means to grieve with grace, build connection, and rise—together.
A devoted wife and mother of three boys, Shay finds profound joy in motherhood and strength in the partnership she shares with her husband. Together, they walk a personal path of healing while lifting others along the way.